Lime Crime was started a decade ago, in 2008. It was one of the first beauty brands to have an online-only launch. And behind it all was Doe Deere, an inspiring and enterprising young woman.
Doe Deere was born in Izhevsk, Russia. She was raised mostly in New York City. And today, she calls Los Angeles her home. LA is a great fit for her sunny personality and cruelty-free, certified vegan makeup line.
Doe’s aesthetic is a great fit for the tweens and teens of today. Lime Crime’s logo is a unicorn, and that’s what everyone wants to be these days: colorful and unique. The unicorn idea has infiltrated spaces including Starbucks in recent years. But Doe was on the ground floor, back in 2008.
Lime Crime’s first collection included primers, blush, eyeshadow and glitter. Doe is involved in every step of producing her line, even choosing the labs and chemists she partners with.
While her products have always been unique due to their high quality and cruelty-free formulas, what really set them apart was Doe. She was savvy enough to start making makeup tutorials at a time when platforms like YouTube were still in their infancy. By reaching out and demonstrating the products, Doe really connected with her customers.
Since then, Doe Deere’s empire has only grown. She now has over 3 million followers on Instagram. In a world where makeup artists make their reputations on social media, she is a big mover and shaker within the cosmetics industry.
Doe’s eye for color and continued outreach helps her to stay at the top. She loves a bright shade, whether it’s pink, green or blue. She loves to push boundaries with super creative makeup looks. She helps people expand their repertoires by holding contests through social media.
What will the future bring for this enterprising young woman? So far, no one knows. But Doe loves conquering a new challenge. Doe’s attitude is that criticism is necessary for any entrepreneur. It her experience, criticism has simply helps her refine her products and up her game. She knows that she can overcome challenges and continue to succeed.
Of course, work isn’t everything to Doe Deere. She is proud to be able to give back to her community. Favorite charities include Girls Inc., HOLA for kids in LA, the Bideawee animal shelter and the Red Cross. She’s also devoted to her family. She knows that with them at her side, she can overcome anything.
To learn more, visit www.doedeere.com.