Luiz Carlos Trabuco Cappi exerts considerable influence within the inner circle of the greater Brazilian business executives. The main reason for this is because of Cappi’s personal success Bradesco’s CEO. Bradesco has been among the largest and most popular Brazilian private banks; it has several locations in Brazil. Luiz Carlos Trabuco Cappi is greatly responsible for Bradesco’s success in the transition to modern banking as well as a number of large-scale credit negotiations as well as some of the most significant financial projects, which are still ongoing in Brazil.
Bradesco benefited with financial gains in the financial market due to Luiz Carlos Trabuco Cappi’s guidance over Bradesco’s core business and also due to Cappi’s influence within the financial market, where the majority of Brazil’s important political leaders and most important businessmen quite often follow Cappi’s guidance and forecasts. Cappi’s public statements frequently become newspaper headlines or wind up on covers of important financial magazines.
When Bradesco was the largest Brazilian bank, it became the second largest bank due to a merger of two other banks which are now called Itaú-Unibanco., which is now the biggest Brazilian bank. Luiz Carlos Trabuco Cappi quickly understood that struggling to become the biggest bank in Brazil should not be one of Bradesco’s objectives. He established objectives that would improve Bradesco’s financial results. Cappi devised a strategy for Bradesco that made it possible for the bank to offer improved services at all its agencies. Cappi’s strategy was very successful and provided Bradesco with excellent financial results.
Luiz Carlos Trabuco Cappi was Márcio Cypriano’s planned successor, who was nearing the end of his time as president at Bradesco. Due to of one of Bradesco’s directives that prohibits its presidents from maintaining their position past the age of 65, Cypriano was succeeded by Cappi. Before Cappi became president, he had developed a great understanding of strategies that could produce great financial results for Bradesco and which ones should not be even considered.
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The same year when Luiz Carlos Trabuco Cappi turned 47, he received the invitation to accept the position of vice-president, which Cappi quickly accepted.
Before he became vice-president at Bradesco, Cappi had been leading Bradesco’s private retirement funds as well as the marketing area. While Cappi was leading Bradesco’s Insurance branch, which is known as Bradesco Seguros, Cappi’s strategies yielded fantastic results for Bradesco Seguros that clearly displayed Cappi’s potential leadership abilities. When Bradesco’s Insurance market share took 25% of the Brazilian insurance market, even the competition was impressed since previously, Bradesco Seguros had 23% percent of the insurance market. With Bradesco Seguros’s market share growth, it was responsible for a greater income percentage of 26%, which grew to account for 35% of Bradesco’s overall financial results during the time when Cappi was at the head of Bradesco Seguros.
Luiz Carlos Trabuco Cappi was born Marilia, which is also where Bradesco’s founder, Amador Aguiar, was born and raised. Luiz Carlos Trabuco Cappi is married and has three children. Cappi is quite famous because of his unique smile as well as having a great sense of humor.
Cappi is not at the majority of bankers because he did not earn a degree in Accounting, Economy, Business Administration, or even Engineering, which are usually degrees that bankers earn. Cappi holds a Philosophy degree that he earned at USP (Universidade de São Paulo) and also a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco Cappi holds the merit for making Bradesco through the transition to becoming a modern bank. Bradesco faced modernization in the 1980s. Luiz Carlos Trabuco Cappi was responsible for fixing Bradesco’s relationship with the media. Luiz Carlos Trabuco Cappi also developed Bradesco Prime, which is present in the VIP banking market.
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